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COMMUNITY is an essential part of the global climate solution.
🌎 Amid the international outcry over the crisis in the Amazon, our alliance has come together in a way we’ve never seen before. Like the murmuration of starlings, a powerful mobilization has emerged in defense of one of Earth’s most magnificent and important ecosystems. It is powered by the collective outrage, expertise, and love of our international staff, our frontline partners in the Amazon, concerned leaders in the business community, scientists and journalists, and last but certainly not least, all of YOU who raised awareness and critical funds for both immediate and long-term action.
💪 This is the power of the Amazon. Not only does it play a vital role in our collective climate future, contain untold biodiversity, and feed our spirits as well as our imaginations—it has reminded us all of what we are fighting FOR, why we are doing it, and how necessary and inspiring it is to build community as we do so in order to sustain ourselves.
“To survive rising temperatures, every system, whether of the natural world or of the human world, will need to be as strong and healthy as we can make it,” author @jonathan.franzen.official writes in his thought-provoking @newyorkermag article this week. “Any good thing you do now is arguably a hedge against the hotter future, but the really meaningful thing is that it’s good today. As long as you have something to love, you have something to hope for.”
Collaboration is the lifeblood of our organization, and how well we do it will determine our collective future. Thank you for being a part of our alliance. 🙏
#RainforestAlliance #JoinOurAlliance #Community #ActOnClimate #ActForAmazonia #OurFamilyTree #FollowTheFrog
The fires currently raging across the Amazon have sounded the global alarm about the ongoing crisis of tropical deforestation. Over the past few weeks, the international spotlight focused on the Bolsonaro government’s role in the crisis—as well as the farmers and cattle ranchers who are lighting the blazes.
Yet while it may be tempting to blame farmers and ranchers, it’s important to note that they are bit players in a global economy built on unsustainable commodity extraction. And if we are to have a fighting chance at saving our forests—and stabilizing our climate—we must transform that system at an unprecedented speed and scale. That means getting EVERYONE on the path to sustainability immediately—from smallholder farmers to multi-national corporations that source from regions with intact forests.
The good news; a groundswell of business leaders have already pledged publicly to eliminate deforestation and human rights violations from their supply chains by 2020. Many of them, including some of our longtime partners, have accomplished impressive results through innovation and investment. Yet too many have failed to realize any real positive impact.
So today we stand with our partners, including @wwf @nature_org @worldresources @imaflorabrasil, in calling on the world’s business leaders to adopt the Accountability Framework — a roadmap for sustainability transformation with monitoring/reporting tools, clear guidance on rectifying ecosystem destruction and human rights abuses, and concrete benchmarks to measure progress.
The journey to sustainability is arduous, messy, and complex. Yet we cannot afford to delay or get distracted by debates over purity. To make ethical supply chains the new normal, we must move boldly forward, together.
#RainforestAlliance #AccountabilityFramework #EthicalSupplyChains #ZeroDeforestation #ActOnClimate #CorporateSocialResponsibility #ClimateJustice 📸: @creagh at @elplatanillo
The Amazon is still burning. What is driving the surge of destruction in our planet’s largest and most important rainforest? Illegal deforestation, according to Ane Alencar, science director and fire expert for our Brazilian frontline partner organization @ipam_amazonia. This is the direct result of bad environmental policy and enforcement, according to a broad consensus among scientists, global leaders, and many business leaders. Yet there is no end in sight to the fires.
“What we have seen in the August spike were burns from areas that were deforested in May and June,” according to Alencar. “Newly deforested areas will still burn in the coming months.”
Beginning in the mid-2000s, Brazil made great strides in reducing its deforestation through vigorous environmental policy and enforcement. Although progress stalled in this decade, monitoring and alert systems remained in place to aid law enforcement in catching and fining violators. Soon after taking office, however, Brazilian President Jair Bolsonaro conveyed the message that the Amazon should be opened up for exploitation and enforcement was no longer a priority––launching a land rush fueled by agricultural expansion, illegal logging, and unsustainable development.
Yet there is another way. There are many, many examples of community-centered, sustainable development initiatives in the Amazon––including initiatives in Ecuador and Peru that we co-designed and implemented in collaboration with our Indigenous partner communities. This approach is built upon the understanding that the Amazon is a diverse and interdependent system that includes humans (but should not be dominated by us).
Insight is the spark that leads to transformation. And while despair is a natural response to the destruction and human suffering sweeping across the Amazon, that despair is a reminder of our connection to this precious place––whether or not we’ve set foot there.
#RainforestAlliance #IPAMAmazonia #InstagramLIVE #SaveTheAmazon #ActForAmazonia
TODAY (Monday, September 9) at 1pm EST: Join us for an Instagram LIVE update from one of our frontline Brazilian partner organizations on the crisis in the Amazon.
We'll be talking to Ane Alencar, Science Director of @ipam_amazonia — an organization focused on real-time monitoring of fires and deforestation in the Brazilian Amazon. The conversation will be hosted by Nigel Sizer, PhD., a tropical forest ecologist and Rainforest Alliance Chief of Programs.
Conserving the Amazon through sustainable agriculture and community forestry is core to our mission. That’s why we launched our emergency fundraiser here on Instagram, with a commitment to redirect 100% of all donations made via the link in our bio to trusted frontline groups working to stop deforestation across the Amazon (including IPAM Amazonia).
The fires are still burning and the crisis is in full effect. We have extended this emergency fundraiser through the end of September. Please support this alliance for the Amazon and share the message with friends and family.
#RainforestAlliance #IPAMAmazonia #InstagramLIVE #SaveTheAmazon #ActForAmazonia
Stopping deforestation means first and foremost transforming agriculture.
As we’ve unfortunately seen with the Amazon fires, agriculture drives 80 percent of tropical deforestation — and it’s the second largest contributor to global greenhouse gas emissions — that’s why working with farmers has been at the heart of our mission for the last three decades.
Thriving farmers and healthy forests go hand-in-hand. We train farmers in some of the world's most vulnerable landscapes to use climate-smart methods that protect streams and rivers, nurture soil health, and produce more crops — thereby reducing the need to cut down forests to expand cropland.
An easy first step on your own individual sustainability journey and a way to use our collective power as consumers to support and demand sustainable choices from companies, whose sourcing decisions impact how hundreds of millions of hectares of land are managed, is to choose Rainforest Alliance Certified products for those essentials you can’t buy locally: such as coffee, bananas, tea, and chocolate.
#RainforestAlliance #ClimateSmart #Agriculture #SaveTheAmazon #ActForAmazonia #FollowTheFrog
Show your love for the Amazon today. 💚
The fires are still burning in the Amazon, calling worldwide attention to the ongoing crisis of tropical deforestation. The massive global response to this crisis demonstrates a growing awareness of how essential the Amazon is to our climate future--not to mention the immediate safety and well-being of the Indigenous people who live in it.
So what can YOU do?
🚨 As an emergency response, donate to frontline Amazon groups working to defend the forest. We have extended our Amazon emergency mobilization fundraiser for the month of September -- 100% of donations made via the link in our bio will be redirected to frontline groups fighting deforestation across the Amazon.
🌳 Consider becoming a regular supporter of the Rainforest Alliance’s work to protect the world's vulnerable tropical forests, including the Amazon; our approach is scientifically proven to be the most effective defense against deforestation and natural forest fires—but it requires deep, long-term collaboration between forest & farming communities and the public & private sectors.
📰 Stay on top of this story and keep sharing posts, tagging news agencies and influencers. The fires are still burning, so please don’t let this fade out of the news cycle.
🛒 Be a conscientious consumer, taking care to choose products from companies committed to responsible supply chains. Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation.
🗳 When election time comes, VOTE for leaders who understand the urgency of our climate crisis and are willing to take bold action—including strong governance and forward-thinking policy.
#RainforestAlliance #SaveTheAmazon #AmazonDay #ActForAmazonia #DiaDaAmazonia #GlobalAmazonDay
This is what long-term fire prevention looks like.
On the left: a lush and healthy "working forest" in Guatemala's Maya Biosphere Reserve—managed by our community partners for more than two decades. These communities have created a vibrant forest economy powered by small and medium-sized businesses designed to conserve the forest. There are very few fires in the community-managed concessions due to their prevention systems. Everything they've accomplished (net-positive reforestation, according to scientists!) rests on a foundation of reverence for the forest that surrounds them.
On the right: land on the other side of the Guatemala-Belize border. This land, which is not under community management, bears the scars of slash-and-burn agriculture and deforestation driven by livestock production and illegal logging.
If a picture is worth a thousand words, then this photo tells the story of how we are working at the intersection of agriculture, forests, and business to achieve our vision of a world where people and nature thrive in harmony.
#RainforestAlliance #Guatemala #MayaBiosphereReserve #FollowTheFrog #ForestFires #SaveTheAmazon #ActForAmazonia #PrayForAmazonia #FightDeforestation #FollowTheFrog 📸: @sergioizquierdophoto
As we have seen in the Amazon, there is simply no way to stop a forest fire once it burns out of control. The best way to stop fires, therefore, is to prevent them before they start. That means transforming a global supply chain that fuels “slash-and-burn” farming (and rewards shareholders for environmental destruction).
The solution is a long game: the development of healthy rural economies in and around the rainforest that reward sustainable land management. This approach requires deep collaboration between farmers, forest communities, business, governments, and scientists. It also depends heavily on consumers, who play a critical role in making responsible business the new normal (by demanding sustainably produced goods).
This is the heart of our strategy. We invite you to become part of our growing global alliance for people and nature. We can only succeed together, and we cannot afford to fail.
Photo: Josué Avila, Amazon rainforest guide. Sani Kichwa, Rio Napo, Ecuador.
#RainforestAlliance #ActForAmazonia #PrayForAmazonia #SaveTheAmazon #FollowTheFrog
In light of the urgent demand for additional resources on the ground, as well as requests by many in our community to keep the momentum going, we are extending our Amazon emergency mobilization fundraiser. For the month of September, 100% of donations made via link in bio will be redirected to frontline groups fighting deforestation across the Amazon. If you haven’t donated yet, we urge you to contribute to their critically important efforts, including:
➕FIREFIGHTING: Training community fire brigades in the critical crisis regions and building capacity for firefighting units in the 10 most threatened municipalities. Stopping fires while they are small is critical, since they are nearly impossible to douse once they spread to a large area.
➕MONITORING: Beefing up independent monitoring of deforestation and disseminating real-time updates to key stakeholders. One of the frontline groups we’re working with, @ipam_amazonia , has created an app that allows Indigenous people to report fires and deforestation in their territories as they occur; this fund will support access to this technology.
➕TECHNICAL GUIDANCE: providing reliable analysis and action recommendations based on this real-time information for Amazon communities, government agencies, civil society organizations, and the news media.
➕SUPPORT FOR ACTIVISTS AND LOCAL LEADERS: providing logistical support and security measures for local community leaders (who are facing death threats and other dangers) convening throughout the region.
➕RESTORATION & ADVOCACY: in the recovery phase, technical assistance to restore the ecosystem and advocacy to advance strong policies that support the development of a sustainable forest economy.
ICYMI, last week we completed the first transfer of USD $500K to a special fund created by our frontline partners in Brazil to receive and transparently manage the resources to support the above tactics. #rainforestalliance #actforamazonia #prayforamazonia #savetheamazon
📣 [Sound ON] As we approach the weekend, we encourage you to take some time to nourish your soul, get out in nature, and recuperate from the devastating developments of the past few weeks (Here’s a video of a healthy, well-managed part of the Ecuadorian Amazon to get you started). We are doing the same, so that we can return in a few days to continue with our Amazon crisis mobilization.
Preventing fires and stopping deforestation in the Amazon—as well as in other critically important rainforests in the Congo Basin, Southeast Asia, and Central America—is a long game. Let us all take care of our mental and emotional health so that we have the stamina to stay engaged—for we cannot afford to give up in the fight of our lifetime.
❕[Deep breath] As reported in @nytimes today, the Amazon is in imminent danger of ecosystem collapse, threatening the livelihoods and cultures of the Indigenous people who live there (as well as countless plant and animal species). We are counting on you, our alliance, to help us spread global awareness and generate even more momentum for action🙏 (link in bio).
From the article: <
Climate change, along with the fires and other man-made forces, appear on the verge of triggering a significant change in the Amazon’s weather system.
No one knows for sure whether and when this might happen, though some scientists who study the Amazon ecosystem call it imminent. If it does happen, a body of research suggests, the Amazon as a whole would cross a tipping point and begin to self-destruct — a process of self-perpetuating deforestation known as dieback.
If that is left unchecked, half or more of the rainforest could erode into savanna, according to some estimates, and then the rainforest, which has long absorbed the world’s greenhouse gases, could instead begin to emit them.>>
🔥Our emergency fundraiser for 5 frontline groups defending the Amazon and its Indigenous communities continues. Link in bio 🌳
🙏THANK YOU🙏for sharing, donating, and challenging others to grow our crowdsourced emergency fund for our 5 trusted frontline partners defending the Brazilian Amazon and its people (see post from Aug. 22 for more info). We have just made our first transfer of USD $500,000 🙌 to a special fund created by the frontline groups to receive and transparently manage the funds. There are 3 DAYS LEFT 📣 to contribute (link in bio). After the close of August, we will send the remaining funds to Brazil.
Many of you have asked: How does donating to the Rainforest Alliance help fight the fires in the Amazon? This past week, our Brazil team worked diligently with our frontline partners to create an action plan, and we are now mobilizing for immediate implementation. That plan includes:
👨🏽🚒FIREFIGHTING: Training community fire brigades in the critical crisis regions and building capacity for firefighting units in the 10 most threatened municipalities. Stopping fires while they are small is critical, since they are nearly impossible to douse once they spread to a large area. 🔎MONITORING: Beefing up independent monitoring of deforestation and disseminating real-time updates to key stakeholders. One of the frontline groups we’re working with, @ipam_amazonia , has created an app that allows Indigenous people to report fires and deforestation in their territories as they occur; this fund will support access to this technology.
👷🏽♂️TECHNICAL GUIDANCE: providing reliable analysis and action recommendations based on this real-time information for Amazon communities, government agencies, civil society organizations, and the news media.
🛡SUPPORT FOR ACTIVISTS AND LOCAL LEADERS: providing logistical support and security measures for local community leaders (who are facing death threats and other dangers) convening throughout the region.
🌳RESTORATION & ADVOCACY: in the recovery phase, technical assistance to restore the ecosystem and advocacy to advance bold policies that support the development of a sustainable forest economy.
We will continue to provide updates as things develop.
Satellite image: NASA Earth Observatory, Aug 15-22 🌎🙏🌳 #actforamazonia #rainforestalliance
🔥HOPE IN A WORLD ON FIRE🔥This video of journalists fleeing a harrowing blaze in the Bolivian Amazon (*see correction and photo credits in comment) is an important reminder that fire knows no borders, especially in the midst of our global climate crisis. In fact, as news organizations and many, many of our followers have pointed out, forests around the world are currently engulfed in flames. The Amazon itself spans 8 countries—and Bolivia and Peru have been among the hardest hit by these manmade fires, along with Brazil. 🔥In Indonesia, vast areas of primary rainforest are ablaze with fires ignited to clear land for palm oil production. Across the Siberian Arctic, wildfires have broken out in previously unaffected regions due to dried-out foliage—a consequence of an extreme increase in Arctic temperatures. Forests in both California and the Congo Basin (the second largest rainforest after the Amazon) are also at acute risk of destruction by annual fires—both natural and manmade—that are likely to burn out of control as a result of drier conditions, higher temperatures, and inadequate resources to fight them. 🌎What do these apocalyptic events portend for us all? To those of us who have dedicated our lives to stopping the destruction of these vital ecosystems—which the entire world depends on for our collective climate survival—the global conflagration is a clarion call for us to weaponize HOPE by transforming it into GLOBAL ACTION. It is a deafening alarm calling on every company, every global leader, every scientist, every local official, and every consumer to stop the destruction by reshaping the world as we know it—a difficult journey that will require unyielding determination, sustained investment, and unprecedented collaboration. 🌳Everyone has a role to play and unique skills to bring to the fight of our lifetime. The collaboration part is our specialty, and we want you to know that this incredible outpouring of public concern and support has greatly strengthened our position both as an advocate in the policy sphere and as an expert-advisor in the corporate realm. Watch this space for breaking developments on our collective efforts. 🙏