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  • Magnum Brownie
Trash Food Guidance 	1. Fragrance and Flavour: I like this as a concept, but it was poorly executed. As usual, the chocolate coating was thick and delicious. The ice-cream was smooth vanilla and there was a little ripple, which I found to be a nice addition. The flavour of the brownie base reminded me of Dutch cocoa powder. It's very chocolatey but not sweet. The milk chocolate coating and the ice-cream took care of the sugary component though. It's a chocolate lover's kind of treat. 15/20 	2. Texture: The texture of the "brownie" was disappointing. It wasn't brownie or even cake textured at all. It was like a thick layer of dark chocolate on the base. It wasn't bad, but it wasn't a brownie. The external layer of chocolate complimented the vanilla ice-cream, but this is standard for Magnum. 12/20 	3. Appearance and packaging: There was a weird pull tab on the top of the pack. It was supposed to make this thing open like a tissue box, or something. Well, that didn't work. I tried to pull it but just managed to pull of the coloured printing off the wrapper. I ended up opening it like a chip packet. I think this reduced the mystique a bit. I bet the golden printing would have made it appear as though the wrapper was glowing from the inside. It’s a cool idea, but poorly delivered. The ice-cream has no stick and would melt in your hands if you dilly-dallied. The brownie also looks too thin. It feels cheap. 13/20 	4. Value/ price: This was $5 from my local Ezy Mart store. These shops are always expensive though. 12/20 	5. Novelty and fun: I love that this is the direction that Magnum looking towards in their snack development. Cake and ice-cream is a classic combination that is under exploited.16/20 
Total - 68/💯 Bonus Trash Factor: I had such high hopes for this ice-cream, but I was left a little disappointed. I liked the idea of forgoing the stick as a handle, but this does mean you either have to touch your ice-cream (with clean hands, obvs) or use the wrapper to hold it. The wrapper is slippery, so this isn't ideal either. I want this kind of innovation but this was a bit crap. Plus 0.21 for getting my hopes up.
@magnum
  • Magnum Brownie
    Trash Food Guidance 1. Fragrance and Flavour: I like this as a concept, but it was poorly executed. As usual, the chocolate coating was thick and delicious. The ice-cream was smooth vanilla and there was a little ripple, which I found to be a nice addition. The flavour of the brownie base reminded me of Dutch cocoa powder. It's very chocolatey but not sweet. The milk chocolate coating and the ice-cream took care of the sugary component though. It's a chocolate lover's kind of treat. 15/20 2. Texture: The texture of the "brownie" was disappointing. It wasn't brownie or even cake textured at all. It was like a thick layer of dark chocolate on the base. It wasn't bad, but it wasn't a brownie. The external layer of chocolate complimented the vanilla ice-cream, but this is standard for Magnum. 12/20 3. Appearance and packaging: There was a weird pull tab on the top of the pack. It was supposed to make this thing open like a tissue box, or something. Well, that didn't work. I tried to pull it but just managed to pull of the coloured printing off the wrapper. I ended up opening it like a chip packet. I think this reduced the mystique a bit. I bet the golden printing would have made it appear as though the wrapper was glowing from the inside. It’s a cool idea, but poorly delivered. The ice-cream has no stick and would melt in your hands if you dilly-dallied. The brownie also looks too thin. It feels cheap. 13/20 4. Value/ price: This was $5 from my local Ezy Mart store. These shops are always expensive though. 12/20 5. Novelty and fun: I love that this is the direction that Magnum looking towards in their snack development. Cake and ice-cream is a classic combination that is under exploited.16/20
    Total - 68/💯 Bonus Trash Factor: I had such high hopes for this ice-cream, but I was left a little disappointed. I liked the idea of forgoing the stick as a handle, but this does mean you either have to touch your ice-cream (with clean hands, obvs) or use the wrapper to hold it. The wrapper is slippery, so this isn't ideal either. I want this kind of innovation but this was a bit crap. Plus 0.21 for getting my hopes up.
    @magnum

  •  3  1  6 minutes ago
  • .
حالا که به آستانه‌ی در رسیده‌ام.
  • .
    حالا که به آستانه‌ی در رسیده‌ام.

  •  65  5  1 hour ago

Top #magnum Posts

  • Drooling vegan chocolate mousse magnums by @panaceas_pantry 
Check out their page for the recipe!
#veganmagnum
  • Drooling vegan chocolate mousse magnums by @panaceas_pantry
    Check out their page for the recipe!
    #veganmagnum

  •  2,228  39  19 September, 2019
  • ♡┊͙the way he keeps bowing his head, we stan a polite babie angel!! hope they had a safe and nice trip back 🍞🌙✨🌼 #𝐧🐻𝐡𝐚𝐫𝐮𝐭𝐨
  • ♡┊͙the way he keeps bowing his head, we stan a polite babie angel!! hope they had a safe and nice trip back 🍞🌙✨🌼 #𝐧🐻𝐡𝐚𝐫𝐮𝐭𝐨

  •  1,285  16  18 September, 2019