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  • Strategy is fancy word for coming up with a long term plan and putting  it into action.!!!
  • Strategy is fancy word for coming up with a long term plan and putting it into action.!!!
  •  32  3  29 March, 2019
  • Sent via @planoly #planoly
Your brand’s identity — or your brand’s “voice” — helps customers get a feel of the core values and mission of your company, communicating its story, standards, and central message. Having a distinct voice helps to humanize your brand, and in turn, makes it easier for people to relate to, and connect with, your company.
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If you think say i dey lie, make we use Coca-Cola do example. They’re widely known for a few simple things: the color red, the feeling of happiness; and an “a feel good” spirit; which is = a strong, consistent brand. Your company's  brand voice has the power to set you apart from other companies that are offering similar goods or services. .
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If your brand voice isn’t something you’ve considered yet, here are a few questions you can ask yourself to get started:
.....
📍What does your company stand for? Innovation? Honesty? Think about your company values, and how you can communicate them through a certain tone of voice.
.....
📍Who is your market? How does your market like to be engaged? Let’s say you’re targeting business professionals aged 30-50. You’ll probably want to use different language than you would for a 16-20 year old group.
.....
📍What is your brand personality? And when I say this, I mean, who would your brand be if they were a person at a party? Would they be sophisticated and calm? Would they be the silly, wild one? Quirky /funny?
.....
📍What are you doing that’s different than the other companies in your industry?
.....
📍What extra steps are you taking to keep your customers happy?
.....
📍Are you using sustainable practices that other companies aren’t?
.......
Let your customers know the answers.
..... #naija #brandmanagementagency #naijastyle #contentstrategychange #brandmanagementspecialists #naijabusinesses #contentstrategy #naijabusinessowners #naijacelebrity #brandmanagementconsultant #brandmanagementconsulting #brandmanagement #naijabusinesswomen #contentstrategyspeaker #contentstrategytip #naijabusiness #naijabusinessforum
  • Sent via @planoly #planoly
    Your brand’s identity — or your brand’s “voice” — helps customers get a feel of the core values and mission of your company, communicating its story, standards, and central message. Having a distinct voice helps to humanize your brand, and in turn, makes it easier for people to relate to, and connect with, your company.
    ⠀⠀⠀⠀⠀⠀⠀⠀⠀
    If you think say i dey lie, make we use Coca-Cola do example. They’re widely known for a few simple things: the color red, the feeling of happiness; and an “a feel good” spirit; which is = a strong, consistent brand. Your company's brand voice has the power to set you apart from other companies that are offering similar goods or services. .
    .
    .
    .
    .⠀⠀⠀⠀⠀⠀⠀⠀
    If your brand voice isn’t something you’ve considered yet, here are a few questions you can ask yourself to get started:
    .....
    📍What does your company stand for? Innovation? Honesty? Think about your company values, and how you can communicate them through a certain tone of voice.
    .....
    📍Who is your market? How does your market like to be engaged? Let’s say you’re targeting business professionals aged 30-50. You’ll probably want to use different language than you would for a 16-20 year old group.
    .....
    📍What is your brand personality? And when I say this, I mean, who would your brand be if they were a person at a party? Would they be sophisticated and calm? Would they be the silly, wild one? Quirky /funny?
    .....
    📍What are you doing that’s different than the other companies in your industry?
    .....
    📍What extra steps are you taking to keep your customers happy?
    .....
    📍Are you using sustainable practices that other companies aren’t?
    .......
    Let your customers know the answers.
    ..... #naija #brandmanagementagency #naijastyle #contentstrategychange #brandmanagementspecialists #naijabusinesses #contentstrategy #naijabusinessowners #naijacelebrity #brandmanagementconsultant #brandmanagementconsulting #brandmanagement #naijabusinesswomen #contentstrategyspeaker #contentstrategytip #naijabusiness #naijabusinessforum
  •  12  0  28 March, 2019

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