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Your brand’s identity — or your brand’s “voice” — helps customers get a feel of the core values and mission of your company, communicating its story, standards, and central message. Having a distinct voice helps to humanize your brand, and in turn, makes it easier for people to relate to, and connect with, your company.
If you think say i dey lie, make we use Coca-Cola do example. They’re widely known for a few simple things: the color red, the feeling of happiness; and an “a feel good” spirit; which is = a strong, consistent brand. Your company's brand voice has the power to set you apart from other companies that are offering similar goods or services. .
If your brand voice isn’t something you’ve considered yet, here are a few questions you can ask yourself to get started:
📍What does your company stand for? Innovation? Honesty? Think about your company values, and how you can communicate them through a certain tone of voice.
📍Who is your market? How does your market like to be engaged? Let’s say you’re targeting business professionals aged 30-50. You’ll probably want to use different language than you would for a 16-20 year old group.
📍What is your brand personality? And when I say this, I mean, who would your brand be if they were a person at a party? Would they be sophisticated and calm? Would they be the silly, wild one? Quirky /funny?
📍What are you doing that’s different than the other companies in your industry?
📍What extra steps are you taking to keep your customers happy?
📍Are you using sustainable practices that other companies aren’t?
Let your customers know the answers.
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