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  • If things had been different, the 70s would've been the Mini's last decade, but it outlived not just all of BL's 70’s cars but nearly every car launched by Austin Rover & Rover until 2000.
The early 70s saw Mini sales pass the 300k/yr mark in 1971-72, but it could've been more had it not been affected by the inevitable industrial action that was part & parcel of daily life in BL.
However, in spite of its success, the Mini had few changes in the early 70s & it was a sign of the neglect BL would show it throughout the decade. What all this meant was the Mini fell behind the new breed of superminis that were both larger, roomier & more comfortable.
Indeed, btwn 1971-73, the only changes made to the Mini range were the introduction of a rod gear change & an alternator either in Dec '72 or Jan '73 (depending on where you read). Instead, it just kept selling & selling, esp in Europe where it accounted for 2/3 of BL’s sales.
With the record-keeping sales, the milestones happened more frequently like the 3 millionth Mini which was built on Oct 25th, 1972 & was barely 3yrs after the 2 millionth had been produced.
Another occurred in Oct 1971, when the 5 millionth FWD car was made, a sign of the success (& importance) of Issigonis's FWD cars not just for BMC/BL, but the British Motor Industry. Appropriately for the era, it was a Mini Clubman for export as exports now accounted for 2/3 of sales. 
Instead of tangible changes, what marked the Mini during the early 70s was BL's sometimes interesting & in some cases unspeakable colours the car was available in. It was a conscious attempt by BL to give the Mini added showroom appeal & was also a leaf out of Ford's marketing book.
By 1974, the lack of development was obvious in this European brochure (last pic) as it showed cars that were almost identical to those from 1969. However, the oil crisis would see it again become BL's UK best seller & it would stay there until the Metro arrived in 1980. 
While this was a sign of the car’s enduring popularity (though sales had peaked), it was also an indictment of BL & its failure to launch cars that matched the Mini’s international appeal. 
But that’s another story...
  • @theandrer Profile picture

    @theandrer

    If things had been different, the 70s would've been the Mini's last decade, but it outlived not just all of BL's 70’s cars but nearly every car launched by Austin Rover & Rover until 2000.
    The early 70s saw Mini sales pass the 300k/yr mark in 1971-72, but it could've been more had it not been affected by the inevitable industrial action that was part & parcel of daily life in BL.
    However, in spite of its success, the Mini had few changes in the early 70s & it was a sign of the neglect BL would show it throughout the decade. What all this meant was the Mini fell behind the new breed of superminis that were both larger, roomier & more comfortable.
    Indeed, btwn 1971-73, the only changes made to the Mini range were the introduction of a rod gear change & an alternator either in Dec '72 or Jan '73 (depending on where you read). Instead, it just kept selling & selling, esp in Europe where it accounted for 2/3 of BL’s sales.
    With the record-keeping sales, the milestones happened more frequently like the 3 millionth Mini which was built on Oct 25th, 1972 & was barely 3yrs after the 2 millionth had been produced.
    Another occurred in Oct 1971, when the 5 millionth FWD car was made, a sign of the success (& importance) of Issigonis's FWD cars not just for BMC/BL, but the British Motor Industry. Appropriately for the era, it was a Mini Clubman for export as exports now accounted for 2/3 of sales.
    Instead of tangible changes, what marked the Mini during the early 70s was BL's sometimes interesting & in some cases unspeakable colours the car was available in. It was a conscious attempt by BL to give the Mini added showroom appeal & was also a leaf out of Ford's marketing book.
    By 1974, the lack of development was obvious in this European brochure (last pic) as it showed cars that were almost identical to those from 1969. However, the oil crisis would see it again become BL's UK best seller & it would stay there until the Metro arrived in 1980.
    While this was a sign of the car’s enduring popularity (though sales had peaked), it was also an indictment of BL & its failure to launch cars that matched the Mini’s international appeal.
    But that’s another story...

  •  28  1  6 hours ago
  • Rear of the Year, for sure!! 🍑
Hope you're all having a great week!! Few motorsport related things coming up later this month - Can't wait to share it with you!
  • @carswithbrad Profile picture

    @carswithbrad

    Porsche Centre Silverstone

    Rear of the Year, for sure!! 🍑
    Hope you're all having a great week!! Few motorsport related things coming up later this month - Can't wait to share it with you!

  •  101  1  6 hours ago

Top #carblogger Posts

  • Stelvio! The Place to be! This year there will be the Stelvio 20 years revival meeting. More than 80 cars registered so far. 😍🙌🏻 I am so looking foward to it that I couldn’t stop myself from going there for a drive 😉

#iamlotuselise
  • @iamlotuselise Profile picture

    @iamlotuselise

    Passo Stelvio - Stilfserjoch

    Stelvio! The Place to be! This year there will be the Stelvio 20 years revival meeting. More than 80 cars registered so far. 😍🙌🏻 I am so looking foward to it that I couldn’t stop myself from going there for a drive 😉

    #iamlotuselise

  •  2,263  76  9 August, 2019